No.1 Property App. Personalised experiences for millions.
Key results:
+25% membership growth
1 in 4 property owners tracking
+52% seller lead growth
Property is hard. Consumers expect smart, personalised experiences to make buying and selling easier.
Consumer needs: A property can be one of the biggest purchases in someone’s life. Consumers expect personalised experiences throughout the property journey that understand their needs and help them buy and sell at the right time.
Vision and strategy: We identified the opportunity to be a consumer’s life-long property companion. Over time we would understand their individual needs and journey stage, personalising the experience and helping them take the next step with confidence.
Key objectives:
• Grow membership
• Attract property owners
• Drive high-value leads
AI experiences: We leveraged AI and ML to provide accurate estimates of millions of properties across the country.
Behavioural archetypes: We built consumer behavioural archetypes based on research to guide the design of personalised experiences.
My role: VP Design. Provided senior design leadership, product strategy and vision, OKRs, leadership alignment, and executive engagement.
Team: 20 people across Design Leadership, Product Design, UX Research and Content Strategy.
Stakeholders: Senior leaders across Product, Engineering, Marketing, Behaviour Communications and Data Science.
The App. Smart, simple experiences for buyers and sellers throughout the property lifecycle.
Personalised Home.
Powered by AI.
• Property suggestions (AI)
• Next best actions
• Member profiling
• Tailored by property journey
Key result:
+25% membership growth YoY
Track your property.
Market data and insights.
• Track your property
• Private owner dashboard
• Property price estimates (AI)
• Supply/demand local insights
Key result:
1 in 4 owners tracking their property
54% growth in seller leads
AI suggestions.
3.8x high-value leads.
• Smart AI recommendations
• Tailored inspections experience
• Nurture and re-engagement
Key result:
+23% buyer leads YoY
Note: Due to confidentiality, this is a snapshot based on shipped product and publicly available information. If you’re interested in learning more about my skills and experience, please get in touch.
