Leading Design.
Building a high performance Design practice.
Key results:
Scaling team to 80 people
High employee engagement
50:50 gender diversity
Leading design at scale. Transforming the design practice at REA group.
Growing pains. As REA had grown, the design org had matured in different ways across different teams.
Key challenges:
Fragmented brand and experiences
Investment, leadership & headcount challenges
Mixed quality and standards
Limited career development
3 year design strategy. A led the strategy to centralise and build a high performance design practice, improve quality and consistency and uplift our brand and experiences.
Creating a high performance design practice. Improving quality while scaling the team by 30%.
What we do. Building best in class property experiences.
Product strategy and vision
Strategic research and service design
OKRs and data-driven
Key results:
+26% revenue growth driven by new product development
Product visions developed for key priorities.
How we work. Fast, consistent, high quality experiences.
Process and playbooks
Design principles
Design critiques
Design system
Key results:
Design system saved 400,000 hours
Implemented design critiques & LT reviews
Launched Design career framework
Our people. Diverse, talented, collaborative design culture.
Bi-annual Design Days
Monthly showcases
Capability development programs
Design D&I initiatives
Key results:
High design team engagement
19% growth in team capabilities YoY
50:50 gender diversity (Leadership & IC)
Note: Due to confidentiality, this is a snapshot based on shipped product and publicly available information. If you’re interested in learning more about my skills and experience, please get in touch.
